Erin Cigich, CEO At Perform[Cb], Shares What’s Changed & What’s Changing in Affiliate Marketing

The Evolution of Outcome-Based Marketing: Erin Cigich on the Future of Perform[cb]
From a "boots on the ground" account manager to the CEO of a global powerhouse, Erin Cigich has spent 15 years at the center of the affiliate industry’s evolution. In this installment of our Agency Speaker Series, brought to you by Affluent, the leader of Perform[cb] reflects on the transformation of Clickbooth into a tech-enabled, omnichannel media execution arm.

Cigich discusses the strategic acquisitions that expanded the company’s reach into pay-per-call and OPM services, the "hive approach" to solving client problems, and why the "professionalization" of the industry has turned account managers into data-savvy technical experts. We dive into the "full-funnel" reality of affiliate marketing and challenge the old stigma that performance-based results are less strategic than traditional branding.

In This Episode:
From Account Manager to CEO: Erin’s 15-year journey through every level of the business and how her role continues to change every six months.

The Professionalization of Affiliate: Why modern account managers have moved past "matchmaking" to become technical experts in tracking, integration, and data optimization.

Omnichannel Execution: A look at the Perform[cb] technology platform and how it allows marketers to purchase traffic on a pure cost-per-acquisition basis.

The "Hive Approach": How the agency side of the business utilizes bespoke strategies and collective brainpower to stay ahead of market trends.

Full-Funnel Incrementalism: Defending the role of deals and coupons in driving measurable, incremental business for brands like Robinhood and Capital One.

The Branding vs. Performance Debate: Why the future is shifting toward "outcome-based" marketing and why getting a customer is the most strategic thing a brand can do.

Featured Speakers:
Erin Cigich – CEO, Perform[cb]
Michael McNerney – Publisher, Martech Record

About Our Partner: Affluent
This interview is part of our dedicated agency speaker series, supported by Affluent. Affluent is the world’s leading affiliate reporting platform, helping agencies and advertisers aggregate data, automate reporting, and optimize their partnerships across every network in one unified dashboard.

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Видео Erin Cigich, CEO At Perform[Cb], Shares What’s Changed & What’s Changing in Affiliate Marketing канала Martech Record