Facebook Pixel Conversion Tracking with Google Tag Manager | Lesson 5 GTM for Beginners

In this fifth lesson of our GTM for Beginners series, we are going to install Facebook Pixel PageView Tracking and Conversion Tracking on our website. This will allow us to measure the success of individual Facebook campaigns and audiences. We’ll do all this with the help of the Google Tag Manager Tags, Triggers & Variables.

OUTLINE:
00:00 - Intro
1:15 - Tag Planning
1:49 - Installing Facebook Pixel PageView Tracking
2:53 - Testing
4:15 - Installing Facebook Pixel Conversion Tracking
4:20 - Deciding What Conversions to Track
5:10 - Facebook Standard Events
5:40 - Creating Your Trigger
7:14 - Create Your FB Conversion Tag
10:16 - Summary

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Видео Facebook Pixel Conversion Tracking with Google Tag Manager | Lesson 5 GTM for Beginners канала MeasureSchool