Facebook Conversion API: Is the FB Pixel Dead in 2021? IOS 14.5 Update

The new IOS 14.5 update may completely disrupt how we track external events with our Facebook ads in 2021. However, the Facebook Conversion API may be a great solution for those who are worried about the IOS 14.5 update. Learn the why & how to set up Facebook Conversion API in 2021.

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Right now, even today, you can use the Facebook Conversion API to see what pages people are visiting, what products or services they are clicking on if they are adding things to their cart and more.

This is awesome, I mean this has been a marketer’s dream for decades so what’s the big deal?

Well for consumers, they feel like their privacy and their behavior is being exploited by advertisers. And the government has been launching investigations into Apple. So Apple may be blocking a lot of the “powers” of the Facebook pixel

I mean just last year, the CEO of Apple Tim cook had to testify before congress explaining their business and its intentions.

So of course, Apple is trying to tighten up their belts by making consumers feel more protected. BUT it's not just Apple, privacy laws like the EU’s GDPR and California’s Privacy Rights act, have already been limiting Facebook’s ability to track conversions.

Outline for Facebook Conversion API in 2021:
Intro (0:00)
What Is The iOS 14.5 Update And How Does It Impact Facebook Ads? (1:23)
Concerns With The iOS 14.5 Update (3:10)
What Is Facebook Conversion API? (5:20)
What Facebook Conversion API Can Do (7:32)
Step-By-Step Tutorial (8:33)
How Verify Your Domain (9:13)
How To Set Up Facebook Conversions API (11:37)
How To Set Up & Track Events (15:22)
How To Prioritize Events With Aggregated Event Measurement (18:10)

// LYFE Marketing

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