AI Path to Excellence: How to drive influence

Join Kristen O’Hara, the VP of agency, platforms, and client solutions at Google, and David Edelman, an executive advisor, author, and fellow at Harvard Business School, as they discuss why marketers must move beyond the traditional funnel to a strategy centered on influence and engagement.

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0:30 Intro
2:06 Navigating nonlinear consumer journeys
3:35 Expanding beyond the linear marketing funnel
5:22 Measuring influence
7:10 Rethinking the remit of CMO role in the age of AI
9:15 Conclusion

Видео AI Path to Excellence: How to drive influence канала Think with Google