Actionable Analytics: Using Better Data Better

Mobile Analytics can be overwhelming when it comes to taking data you are tracking and converting it into actionable insights on player behavior, retention and monetization mechanisms. James Gwertzman, CEO of PlayFab, shows you not just what can be measured in your game, but what SHOULD be measured, and how you can take action on it so you can get the results you want. He also discusses the future of data use; real-time analytics and how to think about using data while the player is still playing.

Learn more about the Amazon Appstore: http://amzn.to/2aMX715

Видео Actionable Analytics: Using Better Data Better канала Amazon Appstore Developers