What the Top 50 Apps Do with IAP That the Rest of Us Don't

Amazon has collected data about how users engage with IAP in games, and we have reviewed how the most profitable apps are using IAP to monetize successfully. We found data on two levels: HOW and WHAT the top 50 do differently (Retention data, session length data, units sold and price data) to get those results. It turns out there are a handful of things that most of the top 50 do that other games don't. We’ll share that actionable data with you in this presentation and look at examples from Ninja Kiwi on how they used this data to improve their IAP sales.

Learn more about IAP: http://amzn.to/2aKslpt

Видео What the Top 50 Apps Do with IAP That the Rest of Us Don't канала Amazon Developer