Neuromarketing: How brands are getting your brain to buy more stuff

Businesses have always been looking for ways to sell us more things – which we may or may not need. As we learn more about the inner workings of the human brain, they are now venturing into a new realm on this quest – our subconscious minds.

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READ MORE

Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains:
https://www.popneuro.com/book

Neuromarketing. What You Need to Know:
https://hbr.org/2019/01/neuromarketing-what-you-need-to-know

Neuromarketing and Ethics:
https://hbr.org/2019/01/when-neuromarketing-crosses-the-line

Study: In-store music affects product choice:
https://www.nature.com/articles/36484
Reporter: Malte Rohwer-Kahlmann  
Camera: Henning Goll
Video Editor: Frederik Willmann
Supervising Editor: Kiyo Dörrer

Видео Neuromarketing: How brands are getting your brain to buy more stuff канала DW Planet A