Mack Trucks - World of Concrete - Augmented Reality Vehicle Configurator

Mack Trucks engaged 900lbs to create an Augmented Reality configurator tool to be featured at the 2021 World of Concrete and Waste Expo trade shows.

Ability to create and customize your Mack Truck over a physical truck, utilizing Vuforia’s model tracking feature set, powered by Unity 3D Game Engine.

Users can walk around the truck without losing content. High-precision tracking allowed close-up viewing of content as close as 6 inches.

App features configuration of your Mack Truck be selecting any color, accessories such as a dump or mixer, and overlaid callouts and content of your preferred key features.

Once you complete your custom configuration, you receive a follow up email with a PDF detailing your customized Mack Truck and how to contact a local dealer.

Allowed Mack to reduce their typical footprint for trade shows by 75%, since the app required one physical truck onsite vs. several trucks as seen in past shows, resulting in significant cost savings and ROI.

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