Cowboys Parallax Video Played On AT&T Stadium Large Screen
https://www.900lbs.com/portfolio/dallas-cowboys-parallax-2-0-video -- For the 2016/17 season of the Dallas Cowboys, one of our content pitches looked at expanding on a successful in-game jumbotron video from last year. Updating the “Parallax” video would allow us to bring in new players, like successful rookies Dak Prescott and Ezekiel Elliot, as well as enhance the technique and graphic layers used in the piece.
THE EXPERIENCE
Using a mix of existing highlight footage and photos, the 900lbs team created an action packed, 60 second video that is currently being played every 4th quarter on the famous Jumbotron at AT&T Stadium. The heart of the piece is an intricate motion graphics technique called “camera projection” where the static photos are “projected” onto 3D models to give them added life and motion. We paired this technique with contextual highlights, providing an added layer of impact. Also included are traditional motion graphics filters and 2D parallax animation. We collaborated with our go-to partners at Dallas Audio Post for the custom music track which utilized some beats created by our good friend, the late, great DJ Whiz (Anthony Johnson).
We are located at:
5301 Alpha Rd.
Ste 10
Dallas, TX 75240
(469) 238-8043
https://goo.gl/maps/4uZyBv7UcAzYQYgW7
Our social media links:
http://facebook.com/900lbs
https://www.instagram.com/900lbs
https://www.linkedin.com/company/900lbs-of-creative
https://twitter.com/900lbs
Видео Cowboys Parallax Video Played On AT&T Stadium Large Screen канала 900lbs
THE EXPERIENCE
Using a mix of existing highlight footage and photos, the 900lbs team created an action packed, 60 second video that is currently being played every 4th quarter on the famous Jumbotron at AT&T Stadium. The heart of the piece is an intricate motion graphics technique called “camera projection” where the static photos are “projected” onto 3D models to give them added life and motion. We paired this technique with contextual highlights, providing an added layer of impact. Also included are traditional motion graphics filters and 2D parallax animation. We collaborated with our go-to partners at Dallas Audio Post for the custom music track which utilized some beats created by our good friend, the late, great DJ Whiz (Anthony Johnson).
We are located at:
5301 Alpha Rd.
Ste 10
Dallas, TX 75240
(469) 238-8043
https://goo.gl/maps/4uZyBv7UcAzYQYgW7
Our social media links:
http://facebook.com/900lbs
https://www.instagram.com/900lbs
https://www.linkedin.com/company/900lbs-of-creative
https://twitter.com/900lbs
Видео Cowboys Parallax Video Played On AT&T Stadium Large Screen канала 900lbs
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