The Undiscovered Metric - Episode six - Holistic views of data - Sven Meijer Arno Witte - OP

In episode six of The Undiscovered Metric, we’re joined by Sven Meijer, CEO of the Amsterdam-based marketing consultancy, Objective Platform, and by Arno Witte, Senior Vice President of Data Science at Objective Platform, here to discuss why having a holistic view of data is so important.

0:00 - Welcome
0:31 - Arno introduction
1:03 - Sven Introduction
1:45 - Background into Objective Platform
3:31 - Why is having a holistic view of data so important?
5:13 - The Data Scientist's perspective
6:54 - Importance of having data at your fingertips
7:40 - How does Meta add to a client's marketing mix?
8:33 - What are the specific metrics?
9:58 - Naming Conventions
11:30 - Increased data sources
12:42 - MTA vs MMM
15:10 - Creating automated MMM
19:46 - Common Pitfalls
21:39 - What do you expect to see over the next 12 months?
24:50 - Advice to pass on?

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