The Undiscovered Metric - Episode eight - PR analytics with Amy Lawrence

In this episode of The Undiscovered Metric, we’re joined by Amy Lawrence, Associate Director and Head of PR at Ginger May.

We sat down to discuss all things PR, PR measurement, and the challenges faced in demonstrating business outcomes.

0:00 Introduction
0:35 Career Background
1:12 Changing nature of PR
3:30 Setting Business Objectives
4:12 Vanity vs Sanity Metrics
6:02 Focusing on the wrong metrics
7:38 Adjusting PR strategies
9:48 The Key Metrics
11:22 Demonstrating Business Value
15:00 Why PR is a key part of the marketing function
16:15 Driving the value of PR within organisations
19:05 Data-driven PR
19:45 Importance of Share of Voice as a Metric
21:16 Top Marketing Trends
23:35 Learnings for PR from other marketing disciplines
25:01 Advice to younger self

Видео The Undiscovered Metric - Episode eight - PR analytics with Amy Lawrence канала Adverity