How to run successful comms programs in Asia with Zixin Chai

In episode 32 of Smart in Public, the Katies are joined by Zixin Chai, Senior Partner at RICE, a FINN Partners Company, to learn about the comms and media landscape across Asia.

Zixin guides Boysen & Dufficy through the challenges of working with multinational clients in Asia, cultural nuances, and the current talent pool in Singapore (where she's based). We also explore the media landscape, shifts in the communications industry, and the growing significance of internal communications across companies in Asia.

Fun fact - did you know that Asia is not one big country? All jokes aside, this episode is full of insights around how to tailor your execs, storytelling strategies, and expectations across Asian countries. Thank you Xin for joining us!!!

Chapters
02:35 - Xin's Journey in Communications
05:54 - Agency vs. In-House Experience
08:18 - Client Relationships and Ideal Client Work
12:40 - Working with Multinational Clients in Asia
18:33 - Cultural Nuances in Client Engagement
21:07 - Talent Pool and Industry Challenges in Singapore
23:38 - Diversity and Inclusion in the Comms Industry
28:34 - Media Landscape and Storytelling in Singapore
31:41 - Engaging Journalists in the Digital Age
32:44 - Navigating Cultural Differences in Communication
34:55 - Understanding Local Customs and Etiquette
36:08 - Language Barriers and Business Communication in Asia
41:29 - Shifts in the Communications Landscape
44:20 - The Importance of Media Relations
46:00 - The Rise of Internal Communications
48:00 - Dumb and Private: Personal Anecdotes and Reflections

Видео How to run successful comms programs in Asia with Zixin Chai канала Smart In Public Pod