Will 2025 be the year of AI in PR?

In this episode of the Smart in Public podcast, the Katies reflect on the past year in public relations and communications, discussing industry trends, predictions for 2025, and the impact of recent layoffs. They share insights on best practices for communications planning, the evolving role of AI in the industry, and the importance of internal and external communications. The conversation also touches on personal anecdotes and light-hearted moments, making it a blend of professional insights and relatable experiences.

Takeaways
- The importance of cross-functional meetings in planning.
- Reflecting on past performance is crucial for future success.
- Networking is vital during layoffs and career transitions.
- Planning for 2025 should start early to avoid chaos.
- Understanding the external landscape is key for effective communication.
- Setting clear goals for the communications program is essential.
- Regularly updating the narrative keeps the messaging relevant.
- AI will change the landscape but won't replace human insight.
- Companies may shift back from commenting on every social issue.
- The media landscape is evolving, requiring adaptability from PR professionals.

Chapters
00:00 - Introduction to the Podcast and Recap of Previous Episode
04:43 - Reflections on Industry Layoffs and Support
09:47 - Personal Spotify Wrapped and Music Preferences
19:21 - Gathering Information and Setting Goals
24:28 - Developing a Narrative and Big Bets for the Year
32:20 - Branding Trends and Predictions
35:52 - The Impact of AI on Communications
43:55 - Personal Anecdotes and Reflections

Видео Will 2025 be the year of AI in PR? канала Smart In Public Pod