Why Product Reviews are Key to Boosting Sales and Conversions

Why do 93% of people read reviews before buying?

Because a stranger doesn't trust your brand to start with.

Why should they?

What if your product is not worth the money?

What if it doesn't live up to the suspiciously impressive statements made on your website?

What if they have been burnt in the past and left disappointed?

What if it turns out to be from a 16-year-old drop shipper who couldn't care less about whether the product is good or not?

At this point of the buying journey, risk is high and trust is low.

BUT...

They are significantly more likely to trust someone who has always parted with their money like they're about to.

Positive reviews build trust and credibility.

Want to go one step further to increase trust?

Include pictures and videos to make them genuinely authentic.

Include reviews everywhere – ads, ad copy, Google Shopping listings, and product pages.

They prove your product works, increasing trust and driving conversions.

Never underestimate their power – they’re (a) key to increasing conversion rate.

Видео Why Product Reviews are Key to Boosting Sales and Conversions канала Josh Instone | Google Ads