Harvest Your Performance Max Campaign To Improve Your Search Campaigns Results

In this video, I dive into how you can use Performance Max campaigns to boost the results of your search campaigns. Performance Max can be a powerful tool, but it's crucial to use the right strategies to target high-quality leads. I’ll explain the tactics I use, including harvesting insights from Performance Max campaigns to refine your search ad groups. Plus, I’ll show you how to leverage the Insights tab and consumer spotlight to identify valuable search terms, improving your ad performance.

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Chapters:
00:00 - Introduction
00:40 - Structuring Performance Max for better results
00:56 - Top & middle funnel targeting
01:40 - Using insights to optimize search campaigns
01:56 - Harvesting search categories for better targeting
03:11 - Conclusion

#googleads #performancemaxcampaign #searchcampaign #marketingtips #ppcoptimization #searchcampaign #joshinstone

Видео Harvest Your Performance Max Campaign To Improve Your Search Campaigns Results канала Josh Instone | Google Ads