Hybrid Marketing, Campaign Management, and Analytics' Last Mile Using SAS Customer Intelligence 360

The marketing industry has never had greater access to data than it does today. The more we know the customer, the more we understand the essence of customer experience. The more we understand customer experience, the more we can shape it, develop it, and better serve the customer. According to Daniel Newman (Futurum Research) and Wilson Raj (SAS Institute) in the October 2019 research study "Experience 2030": "Brands must reinvent their operating models to act in the moment. They need a holistic data and technology strategy that they can individualize at scale, customer journey capabilities that can adapt in real time, and intelligent decisioning to automate the self-reinforcing cycle of tailored experiences. and that's just today. Tomorrow's customer journeys and personalization will be even smarter, more immersive, and more trust-enabling. More customer experience initiatives will be run by AI and machine learning algorithms embedded into automated software applications." The question is: Are brands ready?

Presenter: Suneel Grover, Advisory Solutions Architect, SAS
Session ID: 4208
Topic: Solutions, Customer Intelligence
Industry: Non-Industry Specific
Audience: Analyst, Manager, Marketing
Skill Level: All

Additional resources
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