General Session: Responsible AI-Driven Decisions

Explore the transformative potential of AI in our Day 2 Morning General Session, where SAS EVP, Gavin Day will host a deep dive into how organizations are making responsible, AI-driven decisions that impact businesses, consumers, and society. Hear from SAS VP of Data Ethics Practice Reggie Townsend, who will discuss AI ethics and governance with Her Excellency Mubaraka Ibrahim from Emirates Health Services. Then, SAS Senior Director of Customer Intelligence Kate Parker will explore Marketing Decisioning with Macy’s Bennett Fox-Glassman. Next, SAS Director of Global Healthcare and Life Sciences Alyssa Farrell will highlight how AI is improving healthcare outcomes, featuring insights from Dr. Michel van Genderen from Erasmus MC. Gavin will also unveil the latest updates on SAS Decision Builder on Microsoft Fabric and introduce a special pre-recorded conversation on the AI era with SAS CEO and Co-Founder Dr. Jim Goodnight and Microsoft Chairman and CEO Satya Nadella.

Session Outline
0:00:00 - SAS Innovate Day 1 Highlight Reel
0:01:15 - Gavin Day Welcome
0:04:35 - Microsoft Partnership - Dr. Goodnight and Satya Nadella
0:13:45 - Gavin Day on Responsibly AI-driven Decisions
0:18:30 - Reggie Townsend on AI Ethics and Government
0:28:45 - Discussion with Her Excellency Mubaraka Ibrahim from Emirates Health Services
0:38:20 - Reggie Townsend Close
0:41:41 - Alyssa Farrell Interview with Dr. Michel van Genderen from Erasmus MC
0:57:55 - Kate Parker on Marketing Decisioning with Macy’s Bennett Fox-Glassman
1:15:45 - Gavin Day Closing Remarks

Learn More about SAS Innovate and SAS Software
◉ SAS Innovate 2025 Event Site – https://www.sas.com/en/events/sas-innovate.html
◉ SAS Innovate 2025 Digital Pass – https://www.sas.com/digitalpass
◉ SAS Viya – Data and AI Platform – https://www.sas.com/viya
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