THE ALS ASSOCIATION - PROJECT REVOICE (Case Study) | Campaign

THE ALS ASSOCIATION - PROJECT REVOICE (Case Study) | Campaign

Project Revoice uses a unique deep learning algorithm to analyze the DNA of a person’s voice and create a complete digital voice clone. When integrated with text-to-speech devices, this gives people with ALS (Motor Neurone Disease) the ability to speak freely and naturally in their own voice, even after they physically can’t.

Science and research takes time. And ever since the ALS Ice Bucket Challenge raised over $115m, ALS patients have been eager for breakthroughs to improve their quality of life now. Within a couple of years of diagnosis, most ALS patients end up paralyzed in a wheelchair and forced to communicate via text-to-speech devices, typically through a default ‘computer’ voice.

In partnership with AI and voice specialists, BWM Dentsu created Project Revoice, a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.

To launch this life-changing program BWM Dentsu recreated the voice of Ice Bucket Challenge co-founder Pat Quinn and captured the moment when he spoke again for the first time in over a year.

IMPACT:
- 900M+ Earned media assets
- 1M+ Organic video views in week one
- 41M+ People joined the conversation online by week two
- 680+ Articles globally

Credits:
- Client: The ALS Association
- Creative Agency: BWM Dentsu
- PR Agency: Haystac
- Sound Production: Rumble Studios
- Technology Partner: Lyrebird/ Nakatomi
- Website Development: Space 66/ Elliot Owen
- Production Company: FINCH

Видео THE ALS ASSOCIATION - PROJECT REVOICE (Case Study) | Campaign канала Campaign Unpacked