Ecuador at the World Travel Market (WTM), London 2014

This video highlights developments in tourism in Ecuador. It includes extracts from a press conference and an interview with Sandra Naranjo, Ecuador's Minister of Tourism. The Minister described the ten-fold increase in Government investment in tourism, and the success of new products.

The Minister and about 30 Ecuadorian tour operators represented the country at the international World Travel Market in November 2014.

The Minister's programme included press conferences and strategic meetings to promote the tourist products offered by Ecuador and its four worlds: Galapagos, Pacific Coast, Andes and Amazon.

The new Minister and a greatly increased budget has pushed tourism up Ecuador’s agenda.

Long famous for its biodiversity and natural tourism attractions, including the renowned Galápagos islands, Ecuador’s cultural attractions are beginning to get more attention. Quito was named South America’s leading destination by the World Travel Awards and is a finalist in the international New 7 Wonders campaign for its status as a UNESCO World Heritage Site, its museums, historic areas, and growing culinary scene. Cuenca, also, is gaining a reputation for its architecture and arts. The Tren Crucero, a luxury train service on the re-opened rail network, links Ecuador’s natural beauty with its cultural tourism by transporting travellers between Quito and Guayaquil, making frequent stops for tourists to shop, eat, and explore.

The new Quito airport is drawing tourists, new routes, and traffic
The airport offers increased capacity, both in the number of flights it can handle as well as the size of aircraft.

Ecuador has gained a number of important travel awards. This kind of attention is critical for developing Ecuador’s tourism brand and international profile. These awards help Ecuador’s tourism industry gain prestige and draw increased numbers of inbound and domestic tourists.

Ecuador promocionará su campaña turística ‘All you need is Ecuador’ en el World Travel Market en Reino Unido, la feria más grande de turismo de Europa que se celebrará desde este 3 hasta el 6 de noviembre. La delegación ecuatoriana estará encabezada por Sandra Naranjo, ministra de Turismo, y 28 representantes de la industria ecuatoriana entre operadoras de viajes, prestadores de servicios y hoteles quienes promocionarán la diversidad de Ecuador y su entorno, la fusión de sus culturas, pueblos, sabores y sensaciones en un stand que estará adornado por orquídeas y rosas ecuatorianas. El Ministerio de Turismo informó que la estrategia turística incluye una muestra de gastronomía ecuatoriana para despertar la atención de los visitantes, así como la cata de una variedad de chocolates. ‘All you need is Ecuador’, según cifras manejadas por el Ministerio de Turismo, ha impactado a más de 455 millones de personas en el mundo. La campaña se difunde en español, inglés, portugués, alemán y francés y pretende posicionar a Ecuador como el mejor destino turístico. En el World Travel Market participarán cerca de 46 000 profesionales de turismo de alto nivel, ministros de gobierno y representantes de medios de comunicación locales e internacionales especializados en turismo serán quienes se darán cita en el centro de exposiciones de la ciudad “Excel Londres”.

Видео Ecuador at the World Travel Market (WTM), London 2014 канала Stephen Wolstenholme