Harry's: Analyzing Customer Lifetime Value with Survival Analysis - Part 1
How long does basket size impact retention? How many interactions does the average customer have before canceling their subscription? These questions are hard to define without comparing the data of your userbase.
Michael Kaminsky, Senior Analytics Manager at Harry's, discusses the Kaplan-Meier Estimator from the biology field and how it can be applied to define customer lifetime value in a SaaS business model.
Видео Harry's: Analyzing Customer Lifetime Value with Survival Analysis - Part 1 канала Looker
Michael Kaminsky, Senior Analytics Manager at Harry's, discusses the Kaplan-Meier Estimator from the biology field and how it can be applied to define customer lifetime value in a SaaS business model.
Видео Harry's: Analyzing Customer Lifetime Value with Survival Analysis - Part 1 канала Looker
Показать
Комментарии отсутствуют
Информация о видео
Другие видео канала
Harry's: Analyzing Customer Lifetime Value with Survival Analysis - Part 2Customer Acquisition Cost | How to Calculate it with an ExampleThe EASIEST Way to Calculate the Lifetime Value of Your CustomersMini Lecture: Churn Prediction: Analysis and ApplicationsHow to calculate Customer Lifetime Value in MarketingCustomer Retention 101: How to increase the lifetime value of a customerImportant SaaS Success Metrics (MRR/ARR/CAC/ARPU/CLV/etc.) - Hamid Shojaee - PHX Startup WeekUsing Survival Analysis to understand customer retention - Lorna BrightmoreMachine Learning for Survival Analysis: Theory, Algorithms and Applications part 1What is Customer Lifetime Value in 3 minutesThe Customer Playbook | Peter Fader & Sarah Toms | Talks at GooglePlaying with language Patterns with John Grinder and Michael CarrollSurvival Analysis [1/8]- INTRODUCTIONCustomer Lifetime Value: Models, Metrics and a Multitude of Uses - Brian BloniarzHow to Calculate Customer Lifetime Value | The #1 Most Important Metric in EcommerceImplementing and Training Predictive Customer Lifetime Value Models in PythonCohort Analysis on Customer Retention in ExcelCustomer Lifetime ValueHow would a Data Scientist analyze Customer Churn?Linda Uruchurtu - Survival Analysis in Python and R