Using Survival Analysis to understand customer retention - Lorna Brightmore

PyData London 2018

In this talk, I'll show how we use techniques in Survival Analysis and Machine Learning to predict the time a customer (and their dog) will keep ordering and enjoying our products. I'll also show how this is an important part of understanding the Lifetime Value of a customer, which is arguably the most important metric in any subscription business

Slides: https://pydata.org/london2018/proposals/document/4/e9791db3-03f6-45f2-80a0-db88cdbfa572.pdf
---
www.pydata.org

PyData is an educational program of NumFOCUS, a 501(c)3 non-profit organization in the United States. PyData provides a forum for the international community of users and developers of data analysis tools to share ideas and learn from each other. The global PyData network promotes discussion of best practices, new approaches, and emerging technologies for data management, processing, analytics, and visualization. PyData communities approach data science using many languages, including (but not limited to) Python, Julia, and R.

PyData conferences aim to be accessible and community-driven, with novice to advanced level presentations. PyData tutorials and talks bring attendees the latest project features along with cutting-edge use cases.

Видео Using Survival Analysis to understand customer retention - Lorna Brightmore канала PyData