Why More People Choose Pepsi Over Coke: In The Pepsi Challenge

Do you like Pepsi or Coke better? In 1975 Pepsi introduced one of the most successful marketing campaign in history. The Pepsi Challenge. A blind taste test where the participate would choose which cola they preferred.
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Links:

https://juiceboxinteractive.com/blog/how-pepsi-won-the-battle-but-lost-the-challenge/
https://slate.com/business/2013/08/pepsi-paradox-why-people-prefer-coke-even-though-pepsi-wins-in-taste-tests.html
https://www.marketing-schools.org/types-of-marketing/neuromarketing.html
Blink: https://www.amazon.com/Blink-Power-Thinking-Without/dp/B00097DWY0/ref=sr_1_1?crid=17K0BK0015YJD&keywords=blink+malcome+gladwell&qid=1578543501&sprefix=blink+Malcom%2Caps%2C321&sr=8-1

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Видео Why More People Choose Pepsi Over Coke: In The Pepsi Challenge канала Nick Murphy