The Secret to Expert B2B Content: Tapping Into Internal Knowledge With AI

Work with A. Lee Judge https://ALeeJudge.com

Discover a proven framework to extract unique insights from your experts and leverage AI to maximize your marketing ROI.

⏰ Timecodes ⏰
0:00 - Why generic content is dead & where the best content lives
0:44 - The problem with traditional content production in B2B companies
1:38 - Identifying true content sources inside your company
2:30 - Why expert content fails: asking experts to write
3:27 - The conversation approach: extracting content from experts
4:24 - Introduction to the POET Framework
5:00 - Breaking down Proof, Opinion, Experience, Trust (POET)
6:12 - Leveraging AI in the expert content creation process
8:04 - Transforming one expert conversation into weeks of content
9:48 - Case study: Turning generic content into unique business assets
10:36 - The fatal mistake: Over-preparing experts and losing authenticity

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Want to learn AI to improve your business? Check out my course "AI for Small Businesses" at https://ALeeJudge.com/ai

A. Lee Judge is the host of The Business of Marketing podcast.
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Kajabi - Course and Community platform https://app.kajabi.com/r/nqqoXCMt

Gear that I Use: https://amzn.to/3T0VORA
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This and other A. Lee Judge content is produced by Content Monsta - Content Monsta specializes in podcast production and innovative remote video production, empowering businesses to create professional content and achieve their marketing goals.

Content Monsta is video production and podcast production company that creates business content such as thought leadership video and podcasts. Content Monsta helps B2B brands capture expert voices, remotley produce video, and scale content creation for Sales and Marketing. Content Monsta provides strategy, recording, editing, and repurposing with Live Proucers and AI workflows.

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