How to train AI to sell your brand like a top rep

How to train AI to sell your brand like a top rep
Most people optimize for visibility - few optimize for favorable comparison.

@Andy Crestodina of Orbit Media shares...

If you want AI to recommend your brand over others, you need to think beyond SEO.

- AI heavily weights your website - especially the top pages
- It doesn’t crawl all 600 pages - it focuses on key ones
- Those key pages need to include the right information
- Think like a prompt engineer - what would your buyer ask?
- Reverse engineer prompts to guide what content goes where
- Include role, task, context, and desired output on your pages
- This helps AI match your brand to specific buyer queries

SEOs often create hundreds of niche pages for visibility.
But AI doesn’t read everything - it prioritizes efficiency.

To influence AI, focus on training it with the right signals.
That means putting strategic, prompt-aligned content on top pages.

Want AI to recommend you? Make it easy for AI to understand you.

Видео How to train AI to sell your brand like a top rep канала A. Lee Judge