How to keep your mobile strategy customer-centric, according to Telia

One of today’s major marketing challenges is prioritisation. With consumer behaviour changing daily and technology developing rapidly, establishing a focus point can feel more like going with your gut than developing a strategy. For Telia, a Norwegian mobile phone operator, this was all the more reason to adopt a customer-centric approach to mobile. In this video, Geir Jangås, Head of Digital and Analytics, shares the key learnings of their journey.

📬 Subscribe to our newsletter for more marketing insights: http://goo.gle/2NCefNX

About Think with Google Nordics & Benelux:

Think with Google helps marketers stay informed with inspiring stories. Using exclusive Google and YouTube data, insights, and perspectives, you can stay on top of global trends, best practices, and industry developments. From deck-ready stats and useful tools, to success stories and behind-the-scenes looks at digital campaigns, Think with Google is your resource for everything marketing-related.

We cover:
Digital Marketing Transformation
Retail
Leadership
Video

and more!

Видео How to keep your mobile strategy customer-centric, according to Telia канала Think with Google