Everything I've Learned Spending $100M on Facebook Ads | Nick Shackelford Interview

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You’ll find out:
The most important lessons learned from $100 million spent on Facebook ads
How to get big wins on small budgets
The proven step-by-step system for creating high-converting “algorithm-proof” Facebook ads
The copy & paste framework even complete beginners can follow to start making money on Facebook almost immediately – without wasting a ton of time or money
The real reason why most Facebook ads don’t work (and how to make them profitable)
Winning Facebook ads blueprint: How to write Facebook Ads that convert like CRAZY
The most effective way to test and scale Facebook ads
Plus, heaps more!

👉 Check out the FREE training here: https://foundr.com/fba-masterclass/?sl=youtube_free_fb_brandvsdirectresponse✅
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In this video, Nathan interviews Nick Shackelford on 'Everything I've Learned Spending $100M on Facebook Ads'. They discuss Facebook Ads best practices, and how you can dominate FB Ads in 2021 and beyond.

0:00 - Intro
2:17 - How did you find yourself doing the work you’re doing today? Spending money on Facebook ads per month?
4:48 - We’re talking leverage here, but you were marketing at Apple?
6:06 - How much money were you spending at Apple on FB ads?
7:47 - What were your biggest learnings there?
10:43 - Let's talk about the fidget spinner, what were the biggest learnings there?
12:55 - Do you remember the fidget cube?
14:57 - So you popularised the fidget spinner, but how did you know it would be a trending product? Did you do some ads?
17:28 - So it sounds like you guys went the dropshipping route and trying different products and you saw the fidget spinner just go…
18:06 - Why were the hoverboards an issue?
19:31- What happened next? Did you go back into the industry?
21:15 - Tell me about Structured?
23: 20 - Structured: you have over 50 people, your agency is spending $10 million a month on FB ads.
25:10 - You guys are spending a lot of money, but personally over 85mill so let’s talk about the biggest lessons learned. You’ve talked about media buying, copywriting, positioning, and then creativity.
30:40 - Tell us lessons about copywriting. Is copy MORE important than Creative etc?
32:45 - When it comes to copywriting, do you have a formula that people can look to?
35:50 - I love hearing about your test, tell us about your tests with video and creativity.
38:55 - When it comes to creative for the bottom of the funnel, what is it: video or image: and what do people need to think about?
40:56 - When it comes to objection handling videos, do you think selfies or professional stuff works better?
42:28 - The big focus needs to be objection handling
43:31 - One thing you talked about was positioning, what is positioning from your perspective?
45:39 - Why is it important to know the needs psychologically for buying on fb?
46:51 - You go deep on the positioning on a product first?
48:20 - Any words of wisdom you have for people about to start using Facebook ads?

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Видео Everything I've Learned Spending $100M on Facebook Ads | Nick Shackelford Interview канала Foundr Magazine - Entrepreneur & Business Magazine