Facebook Ads Machine Learning: Smarter Than a Seasoned Media Buyer? | Savannah Sanchez, AWasia 2019

Expert vs. Machine - the age-old question. Facebook Ads Machine Learning has been the talk of 2019 and the experts say it's not going anywhere anytime soon. Is it really what it’s cracked up to be? Savannah Sanchez is a firm believer in using CBO. In her mind, the “Power 5” has challenged everything we know about media buying. She has seen her agency spend $100M+ this year utilising Facebook’s Machine Learning capabilities. Everything from CBO, automatic placements, dynamic creatives, and more.

Savannah has conducted an experiment split-testing CBO against a seasoned media buyer. She'll be revealing the results live on stage at AWA19. Come find out if automation is the answer to media buying at scale on Facebook. After sharing the results, Savannah will share the exact account structure and creative-testing process she used to scale accounts above 100k/month using CBO. Expert vs. machine...who will win?

Speech by Savannah Sanchez
Founder, The Social Savannah

Savannah Sanchez is the founder of the ad consultancy agency, The Social Savannah. The Social Savannah helps ecommerce brands scale through Facebook, Instagram, Snapchat, and Google advertising. She currently works with some of the top online brands for their ad campaigns, spending over $10M on ads each year. Savannah enjoys teaching others her profitable ad buying methodology, which relies heavily on machine learning and robust creative testing to scale ad accounts.

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