This Could Change EVERYTHING: Why OMNICOM BOUGHT RIVAL IPG

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Source articles:
https://www.axios.com/2024/12/09/omnicom-ipg-merger-advertising

https://www.nytimes.com/2024/12/09/business/omnicom-interpublic-merger.html?smid=nytcore-ios-share&referringSource=articleShare

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Earlier this week, it was announced that advertising agency conglomerate Omnicom will move to acquire their rival, Interpublic Group in a massive $13.3 BILLION deal making them the largest advertising agency conglomerate in the world. And as a designer that has worked agency-side, I’ll tell you, this merger will have a great impact on the advertising world.

This story was published by many news publications, so we'll take a look at the articles from Axios and the New York Times today.

We’re gonna look at who Omnicom and IPG are, why this acquisition is happening, and what my thoughts are.

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Видео This Could Change EVERYTHING: Why OMNICOM BOUGHT RIVAL IPG канала Ziggy The Designer