How To Charge For Design—Value Based Pricing
Do your clients not see the value in hiring you to do strategy? Confused about how to price creative services? Are you charging hourly versus value-based pricing? Is there a better way to determine what is fair to you and fair to the client?
Watch this video and see how much money you are potentially leaving on the table by not pricing the client. Price the client and not the job. Stop selling. Start serving.
Learn more about our Business Bootcamp, designed to help you attract the right clients and grow your business: https://ftris.me/oIBrMZW
00:21 - How do I get clients to come to me for brand strategy
4:50 - The difference between amateurs and professionals
08:02 - Roleplay
09:00 - How to get more jobs
11:00 - Whoever asks more questions is in control of the conversation
12:36 - Roleplay #2 - Chris shows us how it’s done
14:30 - Here’s what I heard
19:49 - Why Paul feels like he can’t do it
22:20 - How do we help our clients understand value
25:13 - How do you have the money conversation
28:43 - I don’t know how much value it’s going to bring, I just know what it’s going to cost
30:32 - What’s this conference worth to you
34:32 - Recap
Interested in learning more?
Consider reading Blair Enns book, “Pricing Creativity”: https://www.winwithoutpitching.com/pricingcreativity/
Watch “Pricing Work & Creativity”:
https://youtu.be/RKXZ7t_RiOE
#PricingCreativity #ValueBasedPricing #AIGADesignConf #TheFutur #ChrisDo
===
👉Subscribe: https://goo.gl/F2AEbk
👉See our Academy Channel: https://goo.gl/vB9zoP
Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:
https://goo.gl/bRt5qd
🎙 Futur Podcast: https://thefutur.com/podcast/
✍️ Futur Blog: https://thefutur.com/blog/
—
Love the content? Become a sustaining member for $5/mo today.
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BOOKLIST –
Essential Reading for Creative Professionals: https://bit.ly/biz-booklist
Essential Design Books: https://bit.ly/futur-design-books
Kits & Proposals:
https://goo.gl/mSjuWQ
Visit our website:
https://www.thefutur.com
FREE resources:
https://goo.gl/Qh6gHr
Mandarin (Chinese) Subtitles on UiiUii
https://uiiiuiii.com/?s=the+futur
—
We love getting your letters. Send it here:
The Futur
c/o Chris Do
1702 Olympic Blvd.
Santa Monica, CA 90404
USA
—
AFFILIATE LINKS*
🙏 Support The Futur by purchasing through our affiliate links:
Amazon: http://bit.ly/thefuturishere
Webflow: http://bit.ly/2EbET9l
Retro Supply Co.: http://bit.ly/2GW8gzR
Creative Market: https://goo.gl/g4jlTE
Design Cuts: http://bit.ly/2GSsAR3
✍️ Sharpen your skills by taking a course, using our affiliate links:
Skillshare: https://goo.gl/YCo2uT
School of Motion: http://bit.ly/futur-som
Bring Your Own Laptop Tutorials: https://byol.me/thefutur
🎧 Do you like the music? Check out the music libraries we use in our affiliate links below:
Epidemic Sound: https://bit.ly/2T647tR
Musicbed: http://bit.ly/futurmb
Artlist: http://bit.ly/2uWdna7
*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
—
Host– Chris Do
Content Director– Matthew Encina
Cinematography– Aaron Szekely, Mark Contreras, Ricky Lucas, Jona Garcia
Live Editor– Jona Garcia
Editor– Stewart Schuster, Mark Contreras, Aaron Szekely, Ricky Lucas, Jona Garcia
Social Team: Elle Money, Alex Burlui
Futur Theme Music – Adam Sanborne http://www.adamsanborne.com
Typefaces: Futura, DIN, Helvetica Neue, Calibre
Futur theme song— Adam Sanborne
Видео How To Charge For Design—Value Based Pricing канала The Futur
Watch this video and see how much money you are potentially leaving on the table by not pricing the client. Price the client and not the job. Stop selling. Start serving.
Learn more about our Business Bootcamp, designed to help you attract the right clients and grow your business: https://ftris.me/oIBrMZW
00:21 - How do I get clients to come to me for brand strategy
4:50 - The difference between amateurs and professionals
08:02 - Roleplay
09:00 - How to get more jobs
11:00 - Whoever asks more questions is in control of the conversation
12:36 - Roleplay #2 - Chris shows us how it’s done
14:30 - Here’s what I heard
19:49 - Why Paul feels like he can’t do it
22:20 - How do we help our clients understand value
25:13 - How do you have the money conversation
28:43 - I don’t know how much value it’s going to bring, I just know what it’s going to cost
30:32 - What’s this conference worth to you
34:32 - Recap
Interested in learning more?
Consider reading Blair Enns book, “Pricing Creativity”: https://www.winwithoutpitching.com/pricingcreativity/
Watch “Pricing Work & Creativity”:
https://youtu.be/RKXZ7t_RiOE
#PricingCreativity #ValueBasedPricing #AIGADesignConf #TheFutur #ChrisDo
===
👉Subscribe: https://goo.gl/F2AEbk
👉See our Academy Channel: https://goo.gl/vB9zoP
Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:
https://goo.gl/bRt5qd
🎙 Futur Podcast: https://thefutur.com/podcast/
✍️ Futur Blog: https://thefutur.com/blog/
—
Love the content? Become a sustaining member for $5/mo today.
https://goo.gl/nwekfL
BOOKLIST –
Essential Reading for Creative Professionals: https://bit.ly/biz-booklist
Essential Design Books: https://bit.ly/futur-design-books
Kits & Proposals:
https://goo.gl/mSjuWQ
Visit our website:
https://www.thefutur.com
FREE resources:
https://goo.gl/Qh6gHr
Mandarin (Chinese) Subtitles on UiiUii
https://uiiiuiii.com/?s=the+futur
—
We love getting your letters. Send it here:
The Futur
c/o Chris Do
1702 Olympic Blvd.
Santa Monica, CA 90404
USA
—
AFFILIATE LINKS*
🙏 Support The Futur by purchasing through our affiliate links:
Amazon: http://bit.ly/thefuturishere
Webflow: http://bit.ly/2EbET9l
Retro Supply Co.: http://bit.ly/2GW8gzR
Creative Market: https://goo.gl/g4jlTE
Design Cuts: http://bit.ly/2GSsAR3
✍️ Sharpen your skills by taking a course, using our affiliate links:
Skillshare: https://goo.gl/YCo2uT
School of Motion: http://bit.ly/futur-som
Bring Your Own Laptop Tutorials: https://byol.me/thefutur
🎧 Do you like the music? Check out the music libraries we use in our affiliate links below:
Epidemic Sound: https://bit.ly/2T647tR
Musicbed: http://bit.ly/futurmb
Artlist: http://bit.ly/2uWdna7
*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
—
Host– Chris Do
Content Director– Matthew Encina
Cinematography– Aaron Szekely, Mark Contreras, Ricky Lucas, Jona Garcia
Live Editor– Jona Garcia
Editor– Stewart Schuster, Mark Contreras, Aaron Szekely, Ricky Lucas, Jona Garcia
Social Team: Elle Money, Alex Burlui
Futur Theme Music – Adam Sanborne http://www.adamsanborne.com
Typefaces: Futura, DIN, Helvetica Neue, Calibre
Futur theme song— Adam Sanborne
Видео How To Charge For Design—Value Based Pricing канала The Futur
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