Never Discount To Get Sales—The Right Way To Trigger Sales
How does discounting work? What compels you to buy? Why do sales trigger a response to purchase? What are the psychological reasons why it's hard to resist a sale and how can you apply these principles to a service design business? Learn what a "reverse sale" is and why it works. Charge more while creating the feeling of a discount.
If you're looking for some context on how to apply this, look at this video with Ben Burns:
https://youtu.be/mg0V0ARv5Jw
1:22 - When should you give a discount?
4:25 - What are the exceptions when giving a discount?
5:30 - Give a discount to loyal customers
6:45 - Give a discount to a customer that buys in bulk.
8:30 - Give a discount to people who want the “early bird” special.
10:00 - Give a discount to for people who invest, and wait.
11:00 - How to use a good story to get people to buy.
12:45 - Give a discount to for people pay early.
15:15 - Why are we compelled to buy things at a discount?
Anchor - 16:40 - it holds you to a spot, compare the discount price to original price
Time Scarcity 19:30 - the deal is going to go away
Quantity Scarcity - 21:22 - Today only! Flash offer
Decision - 24:00
27:30 - What is the reverse sale concept?
38:00 - When can you use the reverse sale concept?
39:00 - Bonus Tip: How to apply this as a freelancer
40:45 - Recap
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Host– Chris Do
Content Director– Matthew Encina
Cinematography– Mark Contreras, Stewart Schuster, Ricky Lucas, Jona Garcia
Live Editor– Jona Garcia
Editor– Stewart Schuster, Mark Contreras, Ricky Lucas, Jona Garcia
Social Team: Elle Money, Alex Burlui
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Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic
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Видео Never Discount To Get Sales—The Right Way To Trigger Sales канала The Futur
If you're looking for some context on how to apply this, look at this video with Ben Burns:
https://youtu.be/mg0V0ARv5Jw
1:22 - When should you give a discount?
4:25 - What are the exceptions when giving a discount?
5:30 - Give a discount to loyal customers
6:45 - Give a discount to a customer that buys in bulk.
8:30 - Give a discount to people who want the “early bird” special.
10:00 - Give a discount to for people who invest, and wait.
11:00 - How to use a good story to get people to buy.
12:45 - Give a discount to for people pay early.
15:15 - Why are we compelled to buy things at a discount?
Anchor - 16:40 - it holds you to a spot, compare the discount price to original price
Time Scarcity 19:30 - the deal is going to go away
Quantity Scarcity - 21:22 - Today only! Flash offer
Decision - 24:00
27:30 - What is the reverse sale concept?
38:00 - When can you use the reverse sale concept?
39:00 - Bonus Tip: How to apply this as a freelancer
40:45 - Recap
24k wood brim hats
https://www.woodbrimhats.com
===
👉Subscribe: https://goo.gl/F2AEbk
👉See our Academy Channel: https://goo.gl/vB9zoP
Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:
https://goo.gl/bRt5qd
🎙 Futur Podcast: https://thefutur.com/podcast/
✍️ Futur Blog: https://thefutur.com/blog/
—
Love the content? Become a sustaining member for $5/mo today.
https://goo.gl/nwekfL
BOOKLIST –
Essential Reading for Creative Professionals: https://bit.ly/biz-booklist
Essential Design Books: https://bit.ly/futur-design-books
Kits & Proposals:
https://goo.gl/mSjuWQ
Visit our website:
https://www.thefutur.com
FREE resources:
https://goo.gl/Qh6gHr
Mandarin (Chinese) Subtitles on UiiUii
https://uiiiuiii.com/?s=the+futur
—
We love getting your letters. Send it here:
The Futur
c/o Chris Do
1702 Olympic Blvd.
Santa Monica, CA 90404
USA
—
AFFILIATE LINKS*
🙏 Support The Futur by purchasing through our affiliate links:
Amazon: http://bit.ly/thefuturishere
Webflow: http://bit.ly/2EbET9l
Retro Supply Co.: http://bit.ly/2GW8gzR
Creative Market: https://goo.gl/g4jlTE
Design Cuts: http://bit.ly/2GSsAR3
✍️ Sharpen your skills by taking a course, using our affiliate links:
Skillshare: https://goo.gl/YCo2uT
School of Motion: http://bit.ly/futur-som
Bring Your Own Laptop Tutorials: https://byol.me/thefutur
🎧 Do you like the music? Check out the music libraries we use in our affiliate links below:
Epidemic Sound: https://bit.ly/2T647tR
Musicbed: http://bit.ly/futurmb
Artlist: http://bit.ly/2uWdna7
*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
—
Host– Chris Do
Content Director– Matthew Encina
Cinematography– Mark Contreras, Stewart Schuster, Ricky Lucas, Jona Garcia
Live Editor– Jona Garcia
Editor– Stewart Schuster, Mark Contreras, Ricky Lucas, Jona Garcia
Social Team: Elle Money, Alex Burlui
Futur Theme Music – Adam Sanborne http://www.adamsanborne.com
Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic
Futur theme song— Adam Sanborne
Видео Never Discount To Get Sales—The Right Way To Trigger Sales канала The Futur
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