Amazon DSP Strategy: The 4-Audience Playbook to Scale Beyond Sponsored Ads | Meher Patel

What if you could unlock the 99% of shoppers who see your ads but never click?

In this conversation from the Amazon Ads Content Studio at Prosper Show 2026, Meher Patel (Founder, Hector AI) joins Janelle Page to break down how brands are using multimedia solutions for the Amazon DSP to move beyond Sponsored Ads and drive full-funnel growth.

This is not a theory. It is a proven, operator-led framework used across 100+ brands.

What you will learn:
→ Why Sponsored Products, Sponsored Brands, and Sponsored Display alone are no longer enough
→ How multimedia solutions in Amazon DSP are changing campaign efficiency
→ The 4 high-impact audiences every brand should launch first
→ The difference between Amazon Marketing Cloud and Amazon DSP audiences
→ How to unlock organic Add-to-Cart audiences, not just ad-attributed
→ How to target competitor shoppers and non-click search users
→ Why full-funnel strategy matters more than ever in Amazon advertising

Key Highlights:
→ Add-to-Cart audiences from Amazon DSP vs Amazon Marketing Cloud
→ Product detail page visitors and competitor audience targeting
→ Search term-based audiences capturing non-click shoppers
→ Real-world execution insights from scaling multiple brands

If you are serious about scaling on Amazon, this conversation will change how you think about targeting and audience strategy.

If you want to get started with Amazon Demand Side Platform or need help managing and scaling your existing DSP campaigns,
explore it here: https://hectorai.live/amazon-dsp

Видео Amazon DSP Strategy: The 4-Audience Playbook to Scale Beyond Sponsored Ads | Meher Patel канала Hector Ai