99% of shoppers see your Amazon ads… and don’t click.

At the Prosper Show, Meher spoke at the Amazon Ads Content Studio about a powerful, underused capability inside Amazon Marketing Cloud and multimedia solutions for Amazon DSP.

→ Only ~1% of users click your ads
→ But AMC lets you identify and target the 99% who didn’t click
→ Using search term-based audiences, you can re-engage high-intent shoppers you’re currently ignoring

He also shared advanced audience strategies:
→ Build audiences for users who viewed your product in the last 365 days
→ Create lookalike audiences based on actual purchasers
→ Build audiences at an ASIN level.

This is where real scale happens. Not just clicks, but intent.

If you're serious about scaling your brand on Amazon, this is the level of targeting you need to unlock.

Explore how Hector can supercharge your Amazon DSP here: https://hectorai.live/amazon-dsp

Видео 99% of shoppers see your Amazon ads… and don’t click. канала Hector Ai