I’m not sure what to do with my hands.

That line from Talladega Nights perfectly sums up how a lot of brands look trying to scale.

The ads are running, the dashboard’s blinking, someone just mentioned the word “attribution” — and everyone’s pretending they know what’s going on.

Just like Ricky Bobby, they’ve got the decals, the speed, the swagger. But behind the scenes? Total mayhem. The team’s out of sync, and someone just tried to fix the CRM with a Google Sheet and 8-pound, 6-ounce newborn infant Jesus...

The wild part? Most of these brands could win — they’ve just never had a pit crew that actually knows what they’re doing.

If you’re feeling like “with all due respect” gives you a license to ignore good advice… maybe it’s time to get the team right.

Let’s talk. At F+L we’re mechanics for your revenue.

Shake and bake, baby.

Видео I’m not sure what to do with my hands. канала Fast And Light Digital Agency