Are you Don Draper? Does it take a month to write 1 sentence? Or do you move fast and break things?

I always thought that when it came to advertising consumers had all the power

You run the ads that people like, measured by how much they buy, right?

WRONG.

At least according to some brands that we’ve met and worked with.

It’s sad watching them fail, especially when they have a great product.

More often than you would think, brands ask us to take down their most successful ads.

Because they don’t like them.

I mean they’re the expert, right?

WRONG.

The customer us the expert.

Social Advertising these days is all about Velocity Of Creative.

We use existing assets to build and test lots of creative.

The platforms handle much of the targeting, they have all the info and it also protects consumer privacy.

Customers vote with their purchasing power.

Being precious with creativity is not a victimless crime. We all suffer.

Instead, let’s make the world a better place where the consumer has a product that they love, your brand prospers, and F+L gets to keep doing great work.

Видео Are you Don Draper? Does it take a month to write 1 sentence? Or do you move fast and break things? канала Fast And Light Digital Agency