Wisdom From Wizards #160: Premium brand with high margins vs. mass market brand with huge reach.

I recently worked with Ramana Jampala, CEO at Avlino. Here we discuss whether it’s better to build a premium brand with high #margins or a mass market brand with huge reach.

Ramana shares why Avlino leans toward #premium markets - pursuing the most challenging opportunities where innovation and bleeding-edge capabilities matter most. At the same time, he highlights how process-driven companies might thrive by going broad instead.

This is the kind of #decision every CEO of a tech scaleup eventually faces: go deep and premium, or wide and scalable.

Wisdom From Wizards is brought to you by Caribou Strategic, helping CEOs grow #revenue $1M+ in 12 months with our money back guarantee: https://cariboustrategic.com

Видео Wisdom From Wizards #160: Premium brand with high margins vs. mass market brand with huge reach. канала Nitin Kartik