Wisdom From Wizards #11: Bindu Chellappan with Corpay.

𝐖𝐡𝐲 𝐚𝐫𝐞𝐧’𝐭 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐠𝐞𝐭𝐭𝐢𝐧𝐠 𝐢𝐭?

You’ve built something great. The product works. The data shows demand. But when customers engage, they hesitate. They ask the wrong questions.
They don’t see the value.

The problem? 𝐈𝐭’𝐬 𝐧𝐨𝐭 𝐭𝐡𝐞𝐦—𝐢𝐭’𝐬 𝐲𝐨𝐮𝐫 𝐦𝐞𝐬𝐬𝐚𝐠𝐢𝐧𝐠.

As Corpay's Bindu Chellappan and I discuss in today’s episode of 𝑊𝑖𝑠𝑑𝑜𝑚 𝑓𝑟𝑜𝑚 𝑊𝑖𝑧𝑎𝑟𝑑𝑠, raw data and dashboards won’t tell you 𝑤ℎ𝑦 customers feel lost. True insights come from digging deeper—asking 𝑤ℎ𝑦 until you uncover the real motivations behind their confusion.

When messaging is unclear, customers:
❌ Don’t see how you’re different from competitors
❌ Struggle to connect your product to their needs
❌ Delay decisions, leading to longer sales cycles

If your product is great but your messaging isn’t landing, it’s time to go beyond the surface. 𝐆𝐞𝐭 𝐜𝐮𝐫𝐢𝐨𝐮𝐬. 𝐀𝐬𝐤 𝐰𝐡𝐲. 𝐑𝐞𝐟𝐢𝐧𝐞 𝐲𝐨𝐮𝐫 𝐧𝐚𝐫𝐫𝐚𝐭𝐢𝐯𝐞.

For more insights on crafting messaging that cuts through the noise, check out my 𝐀𝐦𝐚𝐳𝐨𝐧 𝐛𝐞𝐬𝐭𝐬𝐞𝐥𝐥𝐞𝐫 𝑃𝑟𝑜𝑑𝑢𝑐𝑡 𝑀𝑎𝑟𝑘𝑒𝑡𝑖𝑛𝑔 𝑊𝑖𝑠𝑑𝑜𝑚 👉 http://ProductMarketingWisdom.com

#ProductMarketing #Messaging #GoToMarket #WisdomFromWizards

Видео Wisdom From Wizards #11: Bindu Chellappan with Corpay. канала Nitin Kartik