Prada Spring Summer 1996 | Original Soundtrack | Full HD

Showing a collection titled “Banal Eccentricity” for S/S 96, Prada had models like Amber Valetta and Kate Moss walk the runway in a variety of brown shades, mid length skirts, and clumpy sandals, making her collection not only stand out but also marking the beginning of her “ugly chic”-era, as it is often perceived today. In the years that followed, the 68-year old designer and co-CEO of Prada went nothing short of that headstart, continuously providing her designs with a sense of newness that didn’t root in invention, but in the unexplored. By juxtaposing ideas, colors, shapes, and fabrics in ways that each time around trigger some sort of eternal thrill, Prada with each season truly manages to search for the fresh.
“Ugly is attractive, ugly is exciting. Maybe because it is newer,” the designer herself once stated in an interview, continuing to explain that to her the idea of ugly holds much more potential than its counterpart of beauty, with the former not only being an accurate representation of humanity itself but also already a well established concept in art or cinema – just not in fashion. Nodding at these other displays of creativity makes another integral part of Prada’s approach become evident to her celebration of a counter aesthetic: The notion of her providing her collections with a second, intellectual layer, leading to the Prada wearer often being envisioned as someone looking for twists and turns, a challenge when it comes to clothing. Combined with her strive for the unconventional, it becomes clear it is a very conscious decision of hers to continuously confront us with a new set of possibilities – just not in a direct manner.

Видео Prada Spring Summer 1996 | Original Soundtrack | Full HD канала A. Saleszy