Dior by John Galliano | HD

In hindsight, Galliano’s appointment in 1996 was one of the most radical instances of a brand revamp. Dior — once a byword for old-school elegance and femininity — suddenly became a hothouse of British madcap creativity, displaying genius, fashion spectacles over the next 15 years.

1. Fashion at its most spectacular

One of the most remarkable things about Dior during the Galliano period was the lavish extravagance of his fashion shows, which took on a new narrative every season at the creative whim of the designer.

2. The art of balancing high and low

In John Galliano for Dior, fashion critic Colin McDowell is quoted as telling Vogue: “One of the wonderful things he has done at Dior is to combine the vitality of the street and the urban underbelly with the excitement of the pop world, bringing them together with a touch of couture.” Although there was an overwhelming sense of historicism in Galliano’s vision, there was also a radical sense of modernity that saw him introduce references to plastic-packaged pop culture, streetwear, and London club kids.
3. A radically rethought attitude to heritage

Before Galliano arrived at Dior, he was briefly given the mantle of Givenchy by LVMH in 1995. It marked the first time a British designer had been given the reins of a French couture house, and was seen as a radical act and a ‘changing of the guard’. It meant that Galliano brought a whole new demographic to the traditional world of Parisian couture, and reinterpreted the heritage of the house with postmodern verve.

4. A fantastical story for every collection

Each of Galliano’s shows went deep into a story, often steeped in fairytale romanticism. At Dior, there were endless resources to bring these fantastical narratives to life, and the result was a kitsch irrelevance, not seen since in the world of high fashion. “Money became no object,” explains writer Kerry Taylor in Galliano: Spectacular Fashion. “The shows became more and more spectacular. His research trips became more far flung and exotic.” Some of those included hiring a hot-air balloon to travel the Nile or voyaging to China to visit Buddhist monks. The result of those trips were bold collections that directly referenced cultures — something that the current zeitgeist has evolved from now that discussions about appropriation are commonplace — such as homelessness, the Maasai people and Native Americans. As a result, Galliano brought Dior to the masses and became newsworthy himself. “If John does Egypt, you’re not just getting Tutankhamun,” continues Taylor. ”It’s about the mummy awakening from the tomb, going shopping in Paris with organza bandages. He’ll take disparate ideas and put them all together to create something exciting or fresh.”.

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Видео Dior by John Galliano | HD канала A. Saleszy