Big brands have a trust advantage — don't burn it

Big brands have a trust advantage in the AI era — but it's fragile, and the micro moments are where it quietly dies.

In this clip, Francesca Stringer, Senior Product Manager at Sky, argues that established names like Sky and Aviva hold a natural edge: recognized brands, rich first-party data, and earned trust. But that trust erodes fast — irrelevant push notifications, ads for things you already own, a broken link in an email. She also shares an unpopular opinion: the wave of vibe-coded apps is overhyped. More apps doesn't mean better apps, and AI slop applies to the app store too.

From the panel "CRM in 2026: Trust, AI & the Lifecycle Landscape".

#Shorts, #CRM, #CustomerTrust, #AISlop, #AppMarketing, #MobileMarketing

Видео Big brands have a trust advantage — don't burn it канала Business of Apps