can a bad name really kill a good idea??

Does the name of your brand or project actually matter if the idea is strong? [00:06] The answer is a definitive yes. No matter how powerful your concept is, if the name is difficult to say or hard to understand, people will move on before they ever get to the "idea." [00:15], [00:23]
In this video, we look at historical examples of how naming changed everything:
The Moby Dick Factor: Herman Melville’s masterpiece was originally published in the UK as "The Whale." [00:32], [00:41] While the story was identical, the name felt flat. [00:41] It wasn't until it became "Moby Dick" that it captured the true essence of obsession and madness. [00:52]
First Impressions: People speak the name first and understand the idea second. [00:15] If the name fails, the idea might never get its chance. [00:06]

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Видео can a bad name really kill a good idea?? канала Unwrapping Labels | The Stories Behind Names