Amul Girl Story | How a Cartoon Built a ₹90,000 Crore Brand

Amul – Chhoti Cartoon, Bada Brand! 🧈✨

From a small farmers’ cooperative in Anand (1946) to becoming a ₹90,000 crore empire, Amul has shown the world how branding is about consistency, culture & timing — not massive ad spends.

In this episode:
✅ The birth of Amul & the cooperative movement
✅ Dr. Verghese Kurien & the White Revolution
✅ The iconic Amul Girl – India’s first meme queen
✅ Marketing lessons: low ad spend, umbrella branding, cultural connect

Stay tuned till the end — we also tease our upcoming episode with ad legend Sumit Roy Sir on branding wisdom! 🚀

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B-Roll Credits- @amultv

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