The Psychology of Doing Nothing - Professor Helga Drummond

This lecture explores decision avoidance in business.

Why is costly inaction attractive? Why do individuals (and organisations) sometimes hesitate even though they know they probably have more to lose by not taking a risk? We also explore the other side of the coin: when is inaction the highest form of action?



The transcript and downloadable versions of the lecture are available from the Gresham College website: http://www.gresham.ac.uk/lectures-and-events/the-psychology-of-doing-nothing


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