The Volvo Interception -- Greatest Super Bowl Commercial Strategy ever
Here's how Volvo's brilliant Superbowl Commercial strategy worked out.
Super Bowl is the most popular game of the NFL with a viewership rate so high, that a 30-second commercial costs around 5 million dollars.
On this day in 2015, Volvo pulled off a brilliant piece of marketing. Instead of getting featured in the commercials break like any generic company, they poached “other” competitors, asking people to tweet the hashtag #volvo-contest every time they saw any car advertisement.
One of those lucky users would win a Volvo XC60.
Here's a brief look at how "the interception" paid off.
Follow me on Twitter: https://twitter.com/AspectEquity
Sources: https://pastebin.com/3U05A2AW
Видео The Volvo Interception -- Greatest Super Bowl Commercial Strategy ever канала Aspect Equity
Super Bowl is the most popular game of the NFL with a viewership rate so high, that a 30-second commercial costs around 5 million dollars.
On this day in 2015, Volvo pulled off a brilliant piece of marketing. Instead of getting featured in the commercials break like any generic company, they poached “other” competitors, asking people to tweet the hashtag #volvo-contest every time they saw any car advertisement.
One of those lucky users would win a Volvo XC60.
Here's a brief look at how "the interception" paid off.
Follow me on Twitter: https://twitter.com/AspectEquity
Sources: https://pastebin.com/3U05A2AW
Видео The Volvo Interception -- Greatest Super Bowl Commercial Strategy ever канала Aspect Equity
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