Sneaker Economics: Why are Yeezys so Damn Expensive

Ever wondered why a pair of Yeezys or Jordans cost $1000?
Sneaker economics is more complex than you'd think. Nike, Adidas, Under Armour go through different stages of manufacturing, transporting and marketing all of which adds up to make sneakers really expensive.
Premium sneakers are priced high and unlike normal shoes, these are released in limited quantities and get sold out “instantly”.

The calculations in the first part of the video were largely based on
https://www.solereview.com/what-does-it-cost-to-make-a-running-shoe/
List of sources:
https://anotepad.com/notes/89e59h

SURVEY: https://goo.gl/forms/LBeg7SjRBpegGRZ22
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Intro footage from the Youtube Channel "HYPEBEAST"

Credits for some of the illustrations from freepic
natalka_dmitrova
makyzz

Видео Sneaker Economics: Why are Yeezys so Damn Expensive канала Aspect Equity