Scaling your business: Raising capital

review.chicagobooth.edu | As entrepreneurs scale their businesses, they're often going to face periods of illiquidity and unprofitability. As a result, they need to raise capital—but what kind of capital should they target? Chicago Booth’s Ram Shivakumar says that’s just the first question founders need to confront as they consider how to finance their attempts to scale. They also need to decide how much capital they need—do they want to risk “death by indigestion,” or hope to signal market dominance by raising as much capital as possible?

Видео Scaling your business: Raising capital канала Chicago Booth Review