The Real Reason Users Stop Coming Back | Sahil Khanna

Most startups are scared of contacting their users. They worry about annoying people, increasing unsubscribes, or looking too “salesy.” But here’s the truth: silence does not build trust — silence makes your product invisible.

In this video, we break down why user contact frequency is not just an email marketing tactic, but a powerful growth system for startups, SaaS companies, product teams, and business owners. You’ll learn how smart companies use emails, notifications, onboarding messages, reactivation campaigns, and lifecycle communication to improve user retention, activation, engagement, and product usage.

We also discuss why the real question is not “How often should we email users?” but “What user behavior are we trying to improve?” Whether your goal is onboarding completion, repeat product usage, feature adoption, user reactivation, or paid plan conversion — your communication strategy must be tied to clear user behavior.

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Видео The Real Reason Users Stop Coming Back | Sahil Khanna канала Litmus By Lapaas