The Business Strategy Behind Selling at Loss | Sahil Khanna

In this video, we explain the Loss Leader Strategy — why some of the world’s biggest companies intentionally sell products at a loss to acquire customers, build ecosystems, and win markets.

But this strategy is not magic. If repeat purchases, subscriptions, customer lifetime value, or network growth don’t repay the initial loss, then the business is not being strategic — it is simply burning cash.

We break down how loss leaders work in retail, software, marketplaces, hardware, and startups, with practical lessons for founders and business owners.

If you are building a startup, running a business, or planning your pricing strategy, this video will help you understand when selling at a loss makes sense — and when it becomes a dangerous trap.

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Видео The Business Strategy Behind Selling at Loss | Sahil Khanna канала Litmus By Lapaas