Everything goes wrong... (Ep 2)

Welcome to Episode 2 of my 10-part series documenting the real story behind Nowon — how it started, how it grew, and what it really takes to run a restaurant when the pressure hits all at once.

Bushwick isn’t just a bigger kitchen — it’s a different beast.
The wood-fired oven, the energy, the late nights, the experimentation… and the moments when everything can fall apart in seconds.
A full buyout isn’t glamorous. It’s stress, timing, leadership, and the weight of every decision sitting on your shoulders.

In this episode, I take you inside a night that tested all of it:
🔥 nonstop tickets
🔥 high-pressure execution
🔥 a team trying to keep up
🔥 the reality of being a chef-owner when chaos hits

This series is for anyone who’s ever dreamed of starting something — cooks, creatives, entrepreneurs, and anyone fighting to build something bigger than themselves.

Thank you for watching Episode 2.
Episodes 3–10 coming soon.

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FOLLOW:
My IG — @yo.jaelee
Nowon IG — @nowon.usa

LOCATIONS:
📍 East Village (NYC)
📍 Bushwick (Brooklyn)
📍 Seaport (Boston)

Видео Everything goes wrong... (Ep 2) канала Jae Lee Show