Most people think a brand wins on numbers

Most people think a brand wins on numbers. Viviane Paxinos, the former CEO of AllBright and senior media executive who built MTV across Central and Eastern Europe, says the numbers never backed up the perception, and it did not matter. They sold themselves as the youth experts and the brands believed it. Everyone wanted to be around the vibe and the energy. That is when she understood that perception, not data, is what builds an organisation, and a person, into a brand. #podcast #foryoupage #branding #perception #marketing

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