PULSE SUCCESS STORY || 400 करोड़ से भी ज़्यादा का बिज़्नेस || PULSE BIOGRAPHY || PULSE CANDY HISTORY

HELLO GUYS , THIS VIDEO ABOUT FAMOUS INDIAN PLUSE CANDY.

Pulse (Pulse Candy), officially known as Pass Pass Pulse, is a hard candy manufactured by Noida-based DS Group and marketed under its umbrella brand 'Pass Pass'. Originally launched in a 'Kachcha Aam' (raw mango) flavour, the hard-boiled candy is filled with tangly salt and spices (alike Amchoor) in its central core. Pulse is available in Kachcha Aam, Guava, Orange, Pineapple and Litchi flavours. In India, Pulse is sold for ₹1 per 4g candy.[1]

Pulse was conceptualised in 2013, and an internal team dedicated to product development worked for two years on it.[2] Eventually, the product was launched in mid-2015 in Kachcha Aam (raw mango) flavour.[3] In December 2016, Pulse was launched in Guava and Orange flavour all across India. Pulse's formulation is being patented by its manufacturer (DS Group).[4]

In 8 months of its launch, Pulse's total sales accounted for ₹100 crore, equivalent to Coca-Cola Zero's sales.[5] In 2016, DS Group was producing 300-400 tonnes of Pulse each month. In March 2017, Pulse's overall sales accounted for ₹300 crore, beating the sales of Oreo and Mars Bars. The manufacturer DS Group is also setting up stores in US, UK and Singapore.[6]
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